Gai Gai Branding
& Campaign
BRANDING, GUERILLA MARKETING, MOTION GRAPHICS, SOCIAL MEDIA CONTENT CREATION, SHOWCASE
Gai Gai is a brand that promotes and enhances local place events and stores with energetic designs and illustrations to encourage young people to visit and explore the place. The nature of business is contentpreneur. Gai Gai aims to
leave a memorable impression on you and destress you from your daily lives.
BRAND IDENTITY
Brand Identity
Gai Gai uses vibrant colors to portray an energetic feeling. The use of orange color in the logo radiates joy and enthusiasm. The double G with a slur represents a smiley face. It aims to convey a friendly and approachable mood.
THEMATIC POSTER
Thematic Poster
This series of 3 thematic posters are based on the "Big Idea" established as a communication solution for Gai Gai. Since Gai Gai main selling point is to promote places in Malaysia with energetic designs and illustrations, its "Big Idea" is to destress you from your daily lives by giving you a memorable and attractive impression of the places in Malaysia to encourage you to visit and explore the places. The thematic posters developed will be positioned as a core idea-driven communication which will be enhanced further by media-based advertising.
SOCIAL MEDIA CONTENT CREATION
Social Media Content Creation
Since my nature of business is contentpreneur, creating content will be the main strategy. I had chosen Instagram as my main social media platform to reach my target audience. Based on the study done on my competitors, I will use all aspects of social media to better commu-nicate with my target audience and establish brand awareness. In order to achieve that, I created informative & interactive content while also presenting a consistent brand identity across all posts.
MOTION GRAPHIC SNIPPETS
Storyboard
I develop and establish promotional videos and snippets in building time-based content marketing. The promotional video and snippet expand the design direction to further communicate Gai Gai. By developing a storyboard, I will be able to plan my narratives to engage and persuade my target audience.
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SHOWCASE
Showcase
This is my final year project showcase. This showcase is
open to everyone to join. During this showcase, I gave away around 70 postcards as souvenirs.
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